Role: Project Manager
Artist: Jim Phillips
Designer: Josh Warner
Jim Phillips Screaming Hand logo is an icon of pop culture and one of the most ubiquitous graphics in skateboarding history. 2015 marks the 30th anniversary of the Santa Cruz Skateboards brand Mr. Phillip's morbid masterpiece. To celebrate the anniversary The Seventh Letter Gallery in Los Angeles produced and curated an homage to the Screaming Hand with over 40 world renowned artists. The gallery commissioned some limited edition products to support the exhibit, including this Sterling Silver lapel pin produced by Josh Warner at GOOD ART HLYWD. I aligned the involved parties and coordinated the project. The $125.00 pins sold out in 4 days and received coverage on a number of influential fashion/lifestyle sites.
Parabellum X Oliver Peoples 2012
Role: Project manager, concept development
Designers: Jason Jones / Mike Feldman
Creative Director: Patrick Torres-Wright
When luxury leather goods brand Parabellum decided to expand into eyewear, I aligned them with fellow Los Angeles visionaries Oliver Peoples. The result was a perfect union of premium materials, design and packaging. The collaborative product quickly sold out of premier retailers and accumulated press from an array of leading fashion media.
Fatlace X Alpinestars Shibuya shoe 2009
Role: Project manager, concept development
Designer: Mark Arcenal
To promote the release of Alpinestars "Shibuya" shoe, I recruited shoe connoisseur and street culture tastemaker Mark Arcenal of Fatlace to reinterpret the shoe. He incorporated a trademark Fatlace color palette and other features to differentiate the Fatlace version from the original. The shoe was released in limited quantities (70 pair) and sold out within days.
Alpinestars X Undefeated 2010
Role: Project manager
Designer: Berto Liechty
In support of Alpinestars and Undefeated athlete Dani Liechty, we created this promotional T-shirt in very limited quantities. The tee was given away to friends, family and crew members of Dani's racing team.
Alpinestars X Young and Reckless 2011-2012
Role: Creative director, concept development, project manager
Project Manager (Y&R): Kevin Delaney
Designer: Danny Beck, Kelly Scott Orr
In the spring of 2011, we built a multi dimensional, integrated collaboration with streetwear brand Young and Reckless. The project consisted of graphics tees and hats, sold exclusively through PacSun. The product line was supported by substantial outreach that included:
- A consumer and employee facing contest (with Alpinestars athlete Ashley Fiolek)
- Viral videos
- Web advertising
- Millions of social media impressions
- TV product placement (MTV's Fantasy Factory)
- In store appearances by Drama (Y&R founder/Fantasy Factory costar)
- Unique Astars / Y&R vending machines in a dozen PacSun locations nationwide
The campaign and outreach resulted in 2 of the shirt styles logging #1 sales for multiple weeks across all PacSun stores. The collaboration and promotion was revisited in Spring 2012 with equal success.
