2015
Role: Copywriter
Agency: Impact Productions
Project Manager: Taleen Bedikian
Tag lines for web banners promoting a new, easy/fast booking process for group bookings. The messaging targeted amateur and casual planners responsible for booking multiple rooms for family events, weddings, sports events and large gatherings.
Taglines to promote Hilton's "Meetings Simplified+" corporate event/meeting planning
DOUBLE TREE HOTEL BY HILTON - CORPORATE MARKETING MATERIALS: GROUP RATE LITERATURE.
2014
Role: Copywriter
Agency: Impact Production
Art Director: Joni Yamashiro
I was commissioned to create copy for a series of corporate brochures, promoting Double Tree Hotel's group rate programs. Staying within the parameters of Double Tree/Hilton Group's existing brand language, I created engaging text that addressed the four target groups; religious retreat, family reunion, team sports and tour groups. Below are samples from each fo the four brochures.
