2015 FORMULA 1 EDITORIAL
Role: Copywriter
Leading up to the 2015 Formula 1 race at Circuit of The Americas, I was commissioned to create editorial pieces for the COTA blog. They sought content that would appeal beyond die hard race fans and topics that traditional motorsports media might not cover. I contributed four articles which were published in September and October of 2015.
ALEXANDER ROSSI AND THE STAR SPANGLED FUTURE OF F1 IN THE US
THE DRIVER, THE ARTIST, AND THEIR ILLUSTRATED FRIENDSHIP
FATHER, SON, AND THE POTENTIAL FOR A ROSBERG TEXAS DYNASTY
TEXAS FORMULA 1: HOW I SHOWED MY DAD THE STORIES HE’D TOLD ME
MOTOGP 2014 CAMPAIGN.
Role: Copywriter
To promote the 2014 MotoGP race at Austin's Circuit of The Americas, I created tag-lines for print, web and out-of-home assets. Additionally, I wrote 60 second radio spots with various themes and tones.
"RODEO" A 60 SECOND RADIO SPOT :
US GRAND PRIX 2014
Role: Copywriter
I was commissioned by Circuit of The Americas in Austin Texas, to create tag lines to support the 2014 US Grand Prix Formula 1 race. The tagline "HOW THE WEST WAS FORMULA 1" has been used across a variety of marketing platforms including online, print, broadcast and OOH.
