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I have never had to work a day in my life. For many of us, our work is an extension of our identity. We are not defined by our work, but we painstakingly strive to redefine the parameters of it. We are plagued with creative zeal and we gladly allow our personal lives and our work to intersect and compliment each other. Our work is etched into the frame of our lives. Art imitating life imitating art.

There is nothing particularly profound about this lifestyle. It is just who we are. The status quo of employment does not apply to us. We refuse to be unchallenged, bored or complacent. Ever.

I am a sworn disciple of this ideology and as a result I have never had to “work” a day in my life.

For over 15 years, I have sought the profound in the mundane, religiously pursued my passions, and refined my craft. From co-founding a progressive culture magazine to marketing a 50 year old global sports brand, I have fused my personal interests with the demands of the job. I am not defined by the work I do, but the work that I do, is certainly defined by me.

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RESUME:
CHRIS HULL
P: 415-302-8583
E: chris@chrishullcreative.com
Linkedin


Career Objectives
To properly present brand identity and messaging to appropriate audiences. To utilize my 15+ years of experience in copywriting, marketing, advertising, public relations and digital media to create positive, unique, and effective consumer interaction.

Assets
•Accomplished copywriter and creative director
•Agile specialist in marketing and communications on a regional and global scale
• Conceived, planned and managed integrated marketing initiatives from top to bottom • Managed international media outreach and public relations
• Managed campaigns from both client and agency perspectives
• Collaborated with influential artists, brands and designers
• Significant knowledge of influencer culture
• Experienced in advertising, journalism, brand messaging, and product capacities
• Successfully managed and directed marketing and creative teams
• Significant knowledge of consumer landscape
• Viral content and successful social media campaign creation


Professional Experience


Senior Copywriter: Capital One
2017-Current
Virginia
Lead copywriter on Tech Marketing Creative Team
Specialized in tech event experiential development
Focus in technology and Capital One tech-related products and initiatives
Long and short form copywriting
Social media engagement
Consumer event creative and collateral
Industry event creative and collateral

Copywriter/Creative Director: Consultant/Freelance
2014-2017
California/Virginia
• Long and short form copywriting
• Social media content development
• Insightful creative direction
• Executed multiple campaigns across a variety of digital and traditional channels
• Provided clients and agencies with valuable insight into creative engagement
• Past and current clients include: Hilton Hotel Group, Youngstown State University, Walden University, Circuit of The Americas, Alpinestars, Agenda Trade Show, Wilderness Trail Bikes, Bell Helmets, Spy Optics, Octane Press, House Industries, California Superbike School


Creative Manager: Alpinestars
2009-2014
Torrance, California

• Conceived and executed marketing in all brand categories for leading 50-year-old motorsports
and action sports brand
• Created global brand messages and identities for television, print, online and video mediums • Initiated and executed collaboration products with influential brands, artists and designers
• Wrote and produced film and video projects
• Wrote and edited extensive cross-channel copy
• Liaised with team athletes to integrate them into marketing and communications initiatives
• Liaised with celebrities and tastemakers
• Cultivated Facebook and Instagram accounts from zero to over 1,000,000 engaged followers
• Worked directly under owner/president


Marketing Director: Freshjive Mfg.
2006-2009
Los Angeles, California

• Managed marketing and public relations responsibilities for the influential
streetwear brand
• Conceived and executed consumer and industry-facing marketing initiatives
• Wrote extensive editorial and advertising copy
• Introduced brand to social media landscape, launching all social media properties and
developing new online strategies.
• Worked closely with sales teams to ensure strong retailer relationships
• Launched retail flagship store

Co Founder/Associate Publisher: Vapors Magazine
2000-2005
Los Angeles, California

• Cofounder of progressive street culture/art/music magazine
• Cultivated business from hobby to internationally distributed publication • Directed advertising sales to agency, corporate and boutique clients
• Facilitated the sale of Vapors Magazine to Overamerica Media Group
• Served as associate publisher

Skills, attributes, personal interests:
Proficient in Microsoft Office Suite, Adobe Creative Suite, Percolate, Basecamp and other project management software. Experienced in messaging, trends, etiquette and procedures for all social media channels. Passionate about art, design, architecture, fashion and pop culture. Avid outdoor enthusiast, cyclist, runner and gardener. Active in a variety of creative and social volunteer capacities. Perpetual seeker of the profound in the mundane.


References available upon request.
CONTACT:
CHRIS HULL
CHRIS@CHRISHULLCREATIVE.COM